As a vital element in multi-modal user interfaces of the futureġ1.Control machines when hands and voice are not an option.To interact with computers and machines.WithEye tracking, a computer knows exactly where a user is looking.With Eye Tracking we can actually see what a person is thinking! 10. We get clear additional insights into behaviorĩ.Primarily used for research, design testing and diagnostics etc.With an Eye Tracker we know exactly where a person is looking.TO UNDERSTAND HUMAN BEHAVIOR AND THINKING!.All of this Without compromising on High Quality Tracking and Robustness.Typical features of the Tobii Eye Trackers.Tobii made - Eye Tracking almost as easy as a childs play! Tobii:ing VERY Simple and Easy!!! (And also with a very modern, sleek and nice Design!) 7. (examples of other Eye Trackers used even today ! ) 6. From being VERY intrusive and complicated. And has often been very difficult to use. Eye tracking started over 100 years ago Raymond DodgesPhotochronograph (1871-1942) DelabarresEye Tracker (1898) Edmund HueysEye Tracker (1898) 3. A Tobii TechnologyIntroduction& Presentation Beyond AdAsia2007, Jeju Island, Korea and How Tobii Eye Tracking could be used in Advertising By Tomas E.
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